Loftstyle Lifestyle
I'm getting more and more baffled by the lingo used to apartment buildings. My apartment building advertises itself as "Contemporary Loftstyle Living" (also mentioned on its website: 'A bridge... a river... a historic location"). What does "loftstyle" even mean? Does it mean my apartment is a loft, or only loft-like? Is it evocative of a loft, but not actually a loft? On that note, I'm also bewildered by a few other phrases used in apartment ads:
- Apartment home. What is the difference between an apartment and an apartment home?
- Luxury. What counts as luxury? Every new apartment building is apparently a luxury building.
- Flat. Is this just a Briticism, or does it imply a luxury (see above) apartment?
- Contemporary. Unless the building has a time warp built-in that transports you into the past upon entry, I think an apartment is implicitly contemporary.
Coming this Monday: They're Going the Distance!
posted by Stephen Gross at
12:45 AM
1 Comments:
I've often wondered myself what "loft style" means. To me a loft is elevated over a main floor. It's not a converted warehouse with no room dividers! But, then, I tend to want clarity in descriptions! As to the "flat". My first apartment was in a 3 flat in Chicago. I had never heard the term here so it was new to me. I had to ask my husband who was a native Chicagoan what a "flat" was.
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